Friday, February 15, 2008

Going green to make green

Capitalism, like every other economic model, has its problems because of a common element: selfish humans at the helm. The system is rightly criticized for its excesses. But before one becomes too holier-than-thou about the matter, it must be acknowledged that capitalism and its economic incentives have created more innovation and progress for humanity than any other way of life.

Most of us now understand, and appreciate, Moore's Law, but in the semiconductor industry they live it every day. And T.J. is one of the best of them. What he saw in SunPower was the impending arrival of Moore's Law to the alternative power world … and more than anyone, he knew what that meant.

As he has admitted, what he saw wasn't Green, as in environmentalism, but "green," as in money. That's why he made such an unlikely move — and why he is now an even richer tycoon.

This takes a singular combination of vision, guts and the kind of strategic thinking that is only found in real, business-oriented entrepreneurs – not in government bureaucrats, or, for that matter, reporters.

Nothing wrong with making money while saving the world. In fact, the world is more likely to BE "saved" if there's a buck or two to be had while doing it. After all, none of us is as altruistic as God.

(HT: Instapundit)

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